Tag Archives: Advertising

Ads on cars earn drivers extra cash

The Straits Times, Friday, June 27 2008
By Tessa Wong

“WALLOPED by rising fuel prices, Mr. Sankar Superamaniam has decided to fight back – by turning his car into a moving billboard.

The 26-year-old executive recently plastered his white Hyundai with ads for a local company that sells eco-friendly bags.

The deal nets him $100 a month, which has helped offset a fuel bill that has skyrocketed in the last half year.

He is among more than 220 drivers who have signed up with Renvertising, a local company launched in March that matches cost-conscious drivers with advertisers looking to avoid pricey billboards and newspaper ads.

Motorists need to sign contracts to carry the ads for three months a year. They must clock at least 500km a month to qualify for the $100 payout.

The ads are vinyl decals which¬† the company says do not damage paintwork.”

Read more on The Straits Times